Sometimes, short and simple really is sweeter. Authors only have a few sentences to tell readers about themselves in their bio. Marketers start off with 30 second “elevator” pitches to get their main ideas across, and businesses establish mission statements.
Crafting a Mission Statement
![Crafting a Mission Statement Crafting a Mission Statement](https://blog.centralnational.com/wp-content/uploads/2018/02/CoffeeShop-color_lores-scaled.jpg)